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Iconic Coaching programs

Start running your business like you mean it

Every Iconic Coaching program is built around our eight-pillar framework, which covers pricing, profit, cash flow, systems, client experience, team leadership, branding, and mindset. We don't hand you a bunch of videos and wish you luck. You get coached, tracked, and held accountable by people who've owned and run their own salons and barbershops.

Cait Muir
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The line-up

Pick the program that fits where you're at

For salon, clinic & barbershop owners who have (or want to grow) a team

Prodigy

Iconic's flagship coaching membership. You get our signature eight-pillar framework with 77 interactive lessons, printed module books delivered to your door, fortnightly group coaching, WhatsApp community access, and The Salon Bible included free. Add quarterly or monthly 1:1 sessions with Cait, depending on how much direct support you want.

We flex results like: Beth went from $300 in the bank and crippling debt to owning two salons across two states.
More deets about Prodigy
For independent hair, beauty & barber business owners

Indi

Built for solos. 52 interactive lessons tailored perfectly to businesses without teams, fortnightly group coaching, worksheets and guides, and WhatsApp community access. Add quarterly or monthly 1:1 sessions with Cait for more hands-on support.

We flex results like: Sara increased her pay by 87% in six months. Jarrod saw a 196% increase in revenue.
Tell me more about Indi
For salon owners who want to tackle a specific problem on their own timeline

Online Courses

  • The Hustle — nail your consultations, retail, rebooking, and client experience.
  • Project Profit — fix your pricing once and for all, and roll out a price increase without losing clients.
  • The Salon Bible — pre-written systems, processes, marketing campaigns, contracts, and more.
  • Girl Math — consistent cashflow with client memberships, without discounting a thing.
Check out short courses
Just getting started?

Risky Business

The foundations course Cait wishes she'd had when she bought her first salon at 19. Created exclusively for start-ups, this eight-week course features interactive lessons and worksheets to build your biz properly from the get-go. Plus, there's the option to add 1:1 coaching sessions with Cait, along with 30 days of direct support.

Help me start my business
For owners who know something's broken but don't know where to start

No F*cking Clue

Tell us a little about you by filling out this form, and we'll figure it out together. Come as you are, bring your mess, and let's work out what needs to happen first.

Send haaaallllp!
Not ready for a program?

Casual coaching, zero commitment

One Night Stand

We promise you'll get more out of this one than your last one. A single coaching session for when you need targeted advice on one specific problem. Pricing, team drama, cash flow crisis, whatever's keeping you up at night.

Book a session

No Strings Attached

Packages of 3, 5, or 10 casual coaching sessions for salon owners who want the good stuff on repeat, but aren't ready to put a label on it. Same coaches, on your terms.

More info on casual coaching
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You're in good company

Real owners. Real rooms. Real results.

This is what coaching with Iconic actually looks like — live events, masterminds and retreats full of salon, clinic and barbershop owners doing the work together.

Iconic Coaching live event
Cait Muir on stage at Hair Festival
Iconic Coaching mastermind
Virtual coaching session with a salon team
Cait Muir coaching live
Iconic Coaching retreat
The framework

The Eight Pillars of Iconic Coaching

We built an eight-pillar framework because your business doesn't have one problem; it has eight interconnected ones, and fixing your pricing won't mean shit if your systems are broken and your mindset is still keeping you small.

01

Making It Rain

We pull apart every dollar, service, and person in your business and hold a mirror up to what's going on. Confronting? Yes. Necessary? Absolutely. This is also where we implement "The Hustle," our consultation, upselling, aftercare, and sales framework that turns average client visits into profitable ones.

02

Smart Salon

The module that turns "I don't do numbers" people into people who won't shut up about their profit margins. Service pricing, team incentives, cash flow forecasting, finance management, debt consolidation, taxes, cost-cutting — we'll sort it properly so you can stop googling "how to pay BAS when you're broke" and start sleeping.

03

Rosé All Day

More poppin' bottles on holiday than bottlenecks in your business. You'll learn to harness automations (including smart AI tools that do the tedious stuff for you), processes, procedures, client memberships, and strategies for stepping off the floor and getting your life back. Work smarter, sip longer.

04

First Class

Go deeper than you ever have on how your clients feel about their experience. Feedback methods, referral strategies that cost nothing but fill your column, and building relationships that turn one-off clients into the ones who won't shut up about you to everyone they know.

05

CEO,OOO,OOO

Somewhere between "I'm going to open my own salon" and "why is everyone crying in the break room" you became a manager. Let's make you a good one. High-performance culture, leading with clarity, managing the tough conversations, and becoming the kind of boss people brag about working for.

Indi clients skip this one
06

Main Character

Enter your branding era. Way more than pretty colours on Instagram. Your mission, vision, purpose, how your brand shows up in your team, your space, and everything you do. You'll know who you're talking to and exactly how to talk to them by the end of this.

07

Famous AF

Marketing beyond just plain ol' Meta and the Goog's. EDMs that people open, content that speaks, tracking your return on investment properly, and growing through networking and community — building your reputation without relying on the algorithm having a good day.

08

Icon Era

We're going there. From mindset and limiting beliefs to financial growth strategies and designing your future beyond the salon, this pillar sits at the end on purpose. By now, you've got every tool you need to keep growing long after coaching ends.

Cait Muir
Cait Muir
Every program includes

No lock-in contracts. No exit fees.

If it's not working, you leave.

We back ourselves that much.

Still scrolling? That means you already know something needs to change.

Your first step is reaching out, so fill out this form and we will work out which program fits your business and where you're at right now.

Reach out here