Home About
Coaching
Work With Us — Overview Prodigy Indi One Night Stand No Strings Attached
Courses
Project Profit The Salon Bible The Indi Bible Girl Math The Hustle Risky Business
Events + Retreats
The Download: Creators 3-Day Bootcamp
Book Cait
Upcoming Iconic Events Speaking & Media Bespoke Education Book a 1:1 with Cait
More
Freebies Podcast FAQ Contact
Short course · 3 lessons · Lifetime access

Project Profit

Fix your pricing. For real this time.

You're pricing your services based on what the salon down the road charges, and spoiler alert: she doesn't know what she's doing either. You've never broken down your costs, so you don't know if you're profiting or bleeding on each service, and frankly, the thought of raising your prices makes you want to hide under the reception desk because what if everyone leaves?

They won't, but you need to do it properly.

Let's fkn go!
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
What it is

Stop guessing. Start profiting.

Project Profit is our short course for hair, beauty, and barber business owners who need to stop guessing and start profiting. Across three interactive lessons, we'll take you from "I think my prices are okay?" to knowing exactly what every service costs you, what you should be charging, and how to roll it out without losing your clients or your nerve.

This is the course that helped client Sally discover she was losing up to $49 on some services, with pricing up to 29% in the red. After implementing what she learned, she rolled out increases across her entire menu, paid off a credit card that had been hanging over her for years, and started paying her BAS on time.
What's inside

Three parts, priced to profit

01

Numbers Game

Understand your break-even point and properly break down your labour costings. Includes a costing spreadsheet.

02

Pricing For Profit

Get into the guts of every service on your menu and make sure they're priced to cover labour, product, taxes, and profit. Includes two pricing spreadsheets.

03

Serving Your Menu

Build your menu properly, plan your price adjustment, roll it out to your clients without panic, and hold your boundaries when someone pushes back.

04

Looking for more?

Check out our Coaching Programs here.

The investment

Get your pricing sorted

Project Profit

$1,444 pay in full
or from $249/week for 6 weeks
  • 3 interactive lessons delivered digitally
  • Lifetime access
  • Costing and pricing spreadsheets included
Add to cart

Make it a whole money makeover

Starting a business from scratch —

Check out RISKY BUSINESS here

Learn to hustle without the sleaze —

Suss out THE HUSTLE here

Create memberships for your clients —

Enrol in GIRL MATH

This is for you if

  • You've been charging the same prices for two years (and unsure they were even right to begin with)
  • You suspect you might be losing money on some services, but you've never broken down the numbers to check
  • You want to raise your prices, but the thought of telling your clients makes you feel physically ill
  • You're tired of copying the salon down the road and hoping for the best

This isn't for you if

  • You're already confident in your pricing and profiting well on every service
  • You want someone to do the pricing for you without learning the how or the why
  • You're looking for coaching and mentoring — you can find that right here
Proof it works

The receipts

Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Cait Muir
Get to know the Iconic CEO

Built by someone who's lived it

Iconic Coaching was founded by Cait Muir, who bought her first business at 19 and has since built, bought, sold and scaled four of them over 16 years — including taking one from near-collapse to $3.9 million in revenue and $391K profit while completely off the floor, as well as founding and growing her education and coaching business into the millions while working remotely from anywhere. She's an award-winning coach, keynote speaker, industry award judge, and host of the "Tell Me About It" podcast.

Everything she teaches, she's done. Everything she warns you about, she's f*cked up first.
Read Cait's full story

Ready to nail your pricing this time?

Instead of "having a stab at it" — add to cart and let's do it.

I'm Ready to Really Profit