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Short course · 4 lessons · Lifetime access

The Hustle

Sell more without being a sleaze about it.

Your consultations are average, your retail is basically non-existent, and your rebooking is hit-or-miss. Sound familiar? Every client who walks out without buying aftercare or booking their next appointment is money you'll never see again. You know you should be "selling more", but every time you try, you'd rather chew foils than push a product on someone who just wanted a trim.

Hustle client result
Hustle client result
Hustle client result
Hustle client result
Hustle client result
Hustle client result
Hustle client result
Hustle client result
Hustle client result
Hustle client result
Hustle client result
Hustle client result
What it is

Consult, sell, rebook, retain

The Hustle is for everyone in hair, beauty, and barbering — owners, employees and teams. Across four interactive lessons, you'll completely change how you consult, sell, rebook, and retain, without making your clients feel like they need to guard their wallet on the way out.

This is the same framework we teach in Prodigy and Indi, and it's the module our clients lose their minds over — because it's where they start seeing money come back in almost no time.
What's inside

Four parts, zero sleaze

01

Nail It + Scale It

We rebuild your consultations from the ground up so you're not simply doing what the client asks for; you're guiding the conversation, naturally upgrading services, and creating an experience that prompts people to rebook before they've even left the chair.

02

Retail Therapy

Selling aftercare doesn't have to feel gross. We teach you how to weave product recommendations into the right moments throughout an appointment so it feels like genuine care for your client's hair and skin, because it is. It just happens to bring in serious revenue, too.

03

Crowd Pleaser

How to grow your clientele, nail your rebooking rate, and hold onto the clients you've already got. The cheapest client you'll ever win is the one sitting in your chair right now, and most salon owners are letting them walk out the door without a return date.

04

The Humble Hustler

This is where the whole thing clicks. Sales strategy, mindset, and objection redirection so you can have confident conversations that close without ever feeling like you've compromised who you are. By the end, you'll wonder why selling ever felt so uncomfortable.

The investment

Pays for itself within weeks

The Hustle

$999 pay in full
or $167/week for 6 weeks
  • 4 interactive lessons delivered digitally
  • Lifetime access
I need this

Make it a whole money makeover

Unf*ck your pricing —

Check out PROJECT PROFIT here

Systemise everythinnnng —

Get THE SALON BIBLE

Create memberships for your salon —

Enrol in GIRL MATH

This is for you if

  • You're a salon owner wanting to train your whole team on consultations and retail
  • You're a solo operator who knows you're leaving money on the table
  • You're an employee who wants to smash their targets
  • You want a quick, practical course that pays for itself within weeks
Proof it works

The receipts

Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Client result
Cait Muir
Get to know the Iconic CEO

Built by someone who's lived it

Iconic Coaching was founded by Cait Muir, who bought her first business at 19 and has since built, bought, sold and scaled four of them over 16 years — including taking one from near-collapse to $3.9 million in revenue and $391K profit while completely off the floor, as well as founding and growing her education and coaching business into the millions while working remotely from anywhere. She's an award-winning coach, keynote speaker, industry award judge, and host of the "Tell Me About It" podcast.

Everything she teaches, she's done. Everything she warns you about, she's f*cked up first.
Read Cait's full story