Book Cait for your next event. Cait Muir is an ex-multi-salon owner turned business coach who's built, scaled, bought, and sold four businesses across the hair and beauty industry over sixteen years. She took her own salon from near-bankruptcy to $3.9 million in revenue and $391,000 in profit while completely off the floor, and now runs Iconic Coaching, which has helped over 7,000 salon owners across Australia and internationally.
Cait speaks the way she coaches: raw, funny, direct, and backed by numbers. She doesn't read from slides, she doesn't sugarcoat, and she tells your audience what's actually going wrong in their business and what to do about it. Her audiences leave with strategies they can use the next morning, not motivational quotes they'll forget by lunch.
Cait Muir has been a valued contributor to the Mocha Group since 2016, sharing her expertise across Mocha Hair and Mocha Barber magazines through insightful editorial content that has educated, inspired and empowered our readers for many years.
Drawing on her extensive experience as a successful salon and barbershop owner as well as a business coach, Cait has a unique ability to translate real-world business challenges into practical, actionable advice. For the past seven years, Cait has also been one of our judges across industry awards AHIA Business and AMBA, bringing integrity, professionalism and genuine insight to the judging process.
Cait’s ongoing contribution to the Mocha Group has been significant, and we are incredibly grateful for the generosity she continues to share with both our team and the wider hair and barber community.
“The fish rots from the head down” — Caitlyn Muir, a pocket rocket in a metallic jumpsuit, speaks with confidence and experience when she steps on stage, whipping business owners into line about creating policies and procedures for your staff.
A motorbike accident which caused Caitlyn to take seven months off from her businesses found her searching for answers, and brought to life how her absence impacted the team. When this realisation happened, Cait returned back to business with a new lease on life and leadership, and shared the lesson that you are the head of the fish.
Why most salon owners are undercharging, how to fix it without losing clients, and how to hold your boundaries when someone pushes back. This is the topic that fills rooms, because every hairdresser, beauty therapist, and barber in the country has been scared to raise their prices at least once.
Building a profitable and efficient salon. The systems, structures, and mindset shifts that take a salon from "winging it" to running like an actual business. Cait breaks down how she went from burnt-out and broke to profitable and off the floor, and gives audiences a practical roadmap to do the same.
The industry myths that keep salon owners stuck: hustle culture, pricing guilt, "that's just how it's always been done." Cait challenges every one of them and replaces them with strategies that work in the real world.
Most salon owners started because they loved their craft. Nobody warned them they'd end up managing humans, navigating conflict, and trying to build a culture while barely keeping the lights on. This talk covers how to lead a team without losing your mind or your best staff.
Cait tailors talks to suit the audience and
the event. If you've got a specific theme or
brief, she'll build something around it.
Cait is based on the Sunshine Coast, QLD, and is available for events nationally and internationally. She's comfortable on stages of any size, from an intimate room of fifteen salon owners to a packed-out conference hall. She brings her own energy and doesn't need a hype-up act.
Please note that keynote speaking rates are exclusive of travel and associated costs. Cait is happy to travel to your event location, provided that travel expenses are covered.
Tell us what you're planning, and we'll make it the session everyone's still talking about at the after-party.
Enquire here