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Short course · Salon memberships

Girl Math

The membership model that keeps your salon paid while you sleep.

Your clients love you. They also love pay-in-fours, extending their appointments by "just another week," and cancelling when things get tight. It's not because they don't value what you do. It's because they're living pay cheque to pay cheque, drowning in buy-now-pay-later debt, and your $250 appointment is the first thing that gets bumped when the car rego comes in.

Meanwhile, you're wearing the cost. Empty columns, inconsistent income, and BNPL platforms skimming 6%+ in fees off every transaction. There's a better way — and it doesn't involve discounting, losing clients, or pretending the problem doesn't exist.

Get some Girl Math in your life
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What it is

A gym membership for hair and beauty

Girl Math teaches you how to create salon memberships that give your clients price certainty and give you locked-in, recurring revenue. Your clients pay a consistent amount that fits their budget, come back more often because they've already paid for their services, and you stop staring at your booking system wondering whether next week will be full or a ghost town.

This isn't about discounting your prices or making your services "more affordable" at the expense of your profit. It's actually the exact opposite; about restructuring how your clients pay so everyone wins. They get the services they love without the financial stress. You get columns that are full and income that's predictable.

In Cait's salon, memberships cleared over $9,000 per week in locked-in revenue, with an additional $3,000 per week in the barbershop. Summer closure? Still got paid. Staff on leave? Consistent income. Easter long weekend? Cash flow didn't skip a beat.

Our coaching clients are seeing the same results: salon owners with enough locked-in membership revenue to cover their rent, bills, and BAS before they've even picked up the tools. Clients who rebook more frequently because they've already paid. A business that pays you whether you're behind the desk or on the beach.

What's inside

Three parts to locked-in revenue

01

Rosé All Day

Why memberships work, and how to set them up without getting burnt. The benefits for you and your clients, the legalities and membership agreements you can't skip (exit fees, pausing, the lot), and how to build hype before you launch so clients are lining up on day one. Includes a membership agreement template ready and done for you.

02

V.I.P.

Building the actual memberships. Designing packages around your top services, plus custom, credit, short-term, and perks-style memberships — and how to name them so clients actually want in (Lady of Leisure, anyone?) Comes with the membership calculator so every package is priced to profit, not just to sell.

03

Game, Set, Match!

Bringing it home. Onboarding your first members, setting member and revenue goals worth chasing, and tracking it all with the projection sheet that shows exactly what's locked in for the week, month, and year ahead. Because what you track expands.

!

Important: do Project Profit first

We strongly recommend completing Project Profit before Girl Math. Your pricing and service menu need to be right before you build memberships on top of them, otherwise you're locking in revenue on services that aren't profitable.

Start with Project Profit
The investment

Girl Math

Girl Math

$1,111 pay in full
or $195/week for 6 weeks
  • Digitally delivered interactive lessons
  • Lifetime access
  • Membership agreement template, done for you
  • Membership calculator — priced to profit
  • Revenue projection sheet
Get GIRL MATH

Make it a whole money makeover

Fix your pricing first —

Check out PROJECT PROFIT here

Learn to hustle without the sleaze —

Suss out THE HUSTLE here

Systemise everythinnnng —

Get THE SALON BIBLE

This is for you if

  • Your income is inconsistent AF, and you're sick of not knowing what's coming in
  • Your clients keep extending, rescheduling, or cancelling when money gets tight
  • You're hemorrhaging fees to Afterpay and buy-now-pay-later platforms
  • You want to fill your columns with pre-committed, recurring clients instead of crossing your fingers every Sunday night
  • You want to get paid over the Christmas shutdown, long weekends, and staff leave without your cash flow falling off a cliff

This isn't for you if

  • Your pricing is still a mess. Fix that first with Project Profit, then come back. Building memberships on underpriced services is just a faster way to lose money.
  • You want a discounting strategy. Girl Math isn't about making your services cheaper. It's about restructuring how clients pay so they can afford to come more often while you profit more, not less.
  • You're looking for coaching and 1:1 support — you'll get that with Coaching
Proof it works

The receipts

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Cait Muir
Who built this

She ran them before she taught them

Built by Cait Muir, who ran membership models in her own salon and barbershop that generated over $10,000 per week in locked-in recurring revenue before she ever taught another salon owner how to do it. She's not theorising about whether memberships work. She ran them, scaled them, and built a business that stayed profitable through shutdowns, holidays, and staff changes because the money was already committed.

Read Cait's full story →