Era 2 · 1st October to 31st December 2026
The Icon Era
The 90 day business and mind reset.
Thirteen weeks. One focus a week, in the order that actually works. For hair, beauty and barber business owners who are done guessing.
Thirteen weeks. One focus a week, in the order that actually works. For hair, beauty and barber business owners who are done guessing.
Every week a workbook lands. It tells you what we're doing and why, you do the work, then we go again. No fluff, no theory, no sitting through videos you'll never finish.
Thirteen weeks, one drop at a time. It tells you what we're doing that week and why, and you go and do it.
You find out on the day. That's what makes this a challenge and not another course you skim once and abandon.
Each week only works because of the one before it. There's a reason you're not getting it all at once.
Lifetime access to every workbook once it lands, so you can go back through the lot whenever you want.
The challenge is for when you can't name the problem. If you can, go straight at it instead.
“It's my pricing.”
Project Profit“They never rebook and I can't sell.”
The Hustle“I have no systems at all.”
The Salon Bible
Iconic Coaching was founded by Cait Muir, who bought her first business at 19 and has since built, bought, sold and scaled four of them over 16 years — including taking one from near-collapse to $3.9 million in revenue and $391K profit while completely off the floor. She's an award-winning coach, keynote speaker, industry award judge, and host of the "Tell Me About It" podcast.