Coaching for solo operators

Indi

For the one-pro show.

You didn't go independent so you could build an empire with fifteen staff and a receptionist. You did it for freedom, flexibility and business that fits around your life instead of swallowing it whole.

We hate to say it (that's a lie), but… running a one-person show is still running a business, and without the right foundations, that freedom you craved can start to feel a lot like chaos. Inconsistent income, messy books, pricing you plucked out of thin air, and a constant low hum of "am I even doing this right?"

Choose your level Enquire here See what's inside INDI

What Indi is

Business education built for your reality

Indi is a 12-month coaching program built specifically for hairdressers, barbers, and beauty therapists who work solo and plan to stay that way. Renting a chair, running a studio, working from home, going mobile, whatever your setup, this is the business education built for your reality.

Most industry programs waste half your time (and money) on things that don't apply to you, like managing teams and strategies that only work if you've got six staff and a marketing budget. That's why Indi hits different.

Every training module is built to reflect the realities of a solopreneur and shares practical, useful training that helps you grow profitably, sustainably, and burnout-free.

How it works: Each week, you get a new training delivered digitally, complete with transcripts, worksheets, and activities. Print it, watch it, listen to it, whatever works for your brain. We guide you through seven of our signature pillars — our full framework minus CEO,OOO,OOO, because you don't have a team to manage.

Every Indi member also gets:

A free copy of The Indi Bible (valued at $999)
Exclusive access to ALL Iconic Coaching online courses, free (valued at $3,714)
Discounted rates on live events and in-salon training

The framework

The Eight Pillars

Our full signature framework — minus the one pillar you don't need, because you don't have a team to manage.

Making It Rain

We pull apart every dollar, service, and person in your business and hold a mirror up to what's going on. Confronting? Yes. Necessary? Absolutely. This is also where we implement "The Hustle," our consultation, upselling, aftercare, and sales framework that turns average client visits into profitable ones.

Smart Salon

The module that turns "I don't do numbers" people into people who won't shut up about their profit margins. We cover service pricing, team incentives, cash flow forecasting, finance management, debt consolidation, taxes, cost-cutting, and everything else that keeps you buying another ebook at 2am that you'll never read. We'll sort it properly so you can stop googling "how to pay BAS when you're broke" and start sleeping.

Rosé All Day

More poppin' bottles on holiday than bottlenecks in your business. You'll learn to harness automations (including smart AI tools that do the tedious stuff for you), processes, procedures, client memberships, and strategies for stepping off the floor and getting your life back. Work smarter, sip longer.

First Class

Go deeper than you ever have on how your clients feel about their experience. Feedback methods, referral strategies that cost nothing but fill your column, building relationships that turn one-off clients into the ones who won't shut up about you to everyone they know, and making sure every client leaves feelin' themselves.

CEO,OOO,OOO

Indi's skip the "team" pillar!

Main Character

Enter your branding era. Way more than pretty colours on Instagram. Your mission, vision, purpose, how your brand shows up in your team, your space, and everything you do. We'll teach you how to articulate your brand voice and message so your dream clients find you, feel something, and think "that's my person." You'll know who you're talking to and exactly how to talk to them by the end of this.

Famous AF

Marketing beyond just plain ol' Meta and the Goog's. Learn how to craft EDMs that people open, write content that speaks, track your return on investment properly, grow through networking and make the most of your community. What do these all have in common? They build your reputation without relying on the algorithm having a good day.

Icon Era

We're going there. From mindset and limiting beliefs to financial growth strategies and designing your future beyond the salon, this pillar sits at the end on purpose. By now, you've got every tool you need to keep growing long after coaching ends.

Choose your level

Three ways to back yourself

Want the full breakdown before you commit? Grab the free program outline — every inclusion, every detail, no strings.

See what's inside INDI

Indi Group

$249/week

or $1,079/month for 12 months
or $9,999 pay in full (saves $2,949)

52 interactive lessons
Downloadable booklets and transcripts
Worksheets, activities, and guides
Fortnightly group coaching sessions
All session recordings, task summaries & notes emailed to you
WhatsApp community access
10% discount on additional 1:1 sessions with Cait
The Indi Bible for FREE
All online courses for FREE
No lock-in contracts or exit fees

Join INDI

Indi+

$299/week

or $1,249/month for 12 months
or $11,999 pay in full (saves $3,549)

Everything in Indi Group PLUS
Quarterly 1:1 coaching sessions with Cait
Phone, text, and email support with Cait

Join INDI+

Indi++

$399/week

or $1,699/month for 12 months
or $15,999 pay in full (saves $4,749)

Everything in Indi Group PLUS
Monthly 1:1 coaching sessions with Cait
Phone, text, and email support with Cait

Join INDI++

Who founded the Indi Coaching Program?

Built by someone who's lived it

Iconic Coaching was founded by Cait Muir, an ex-multi-salon and barbershop owner who bought her first salon at 19, and in her 18 months as an independent hairdresser, made $552,000 in revenue (without any apprentices or help) until she decided to expand. She has bought, sold, and scaled four businesses across the hair and beauty industry over 16 years. She's an award-winning coach, keynote speaker, industry award judge, and host of the "Tell Me About It" podcast.

Everything she teaches, she's done. Everything she warns you about, she's f*cked up first.

Read Cait's full story